On Mother’s Day Pitches
There is always a breaking point isn’t there, the proverbial straw that the camel’s back? Or in this case the muffin* that broke the camel’s back. For the last 5 years or so, every April and May ,I receive a bunch of Mother’s Day pitches from PR companies and brands offering suggestions for things that I could include in my Mother’s Day gift guide.
I don’t do a gift guide so for the most part, I ignore the emails unless it is something that might warrant a stand alone post. Most of the pitches are pretty general: gift idea for mom! celebrate moms! moms! moms! moms!
That said, there is a pretty large subset that uses the phrasing “treat/for your mom this Mother’s Day.” Well, first of all, my mom is dead so she probably doesn’t want muffins. Secondly, there are quit a few people with living moms they don’t celebrate. The phrasing just seems needlessly specific and bold. Lastly, I will now think of your recipe as “dead mom muffins,” which was probably not the goal.
Since I was taught to be helpful and that it is polite to offer suggestions for correction with criticisms, here are some alternate phrasings:
Here’s is a muffin recipe sure to delight on Mother’s Day.
Too vague? Try
A muffin recipe for all of the special women on Mother’s Day.
A muffin recipe for all of the special people on Mother’s day.
Still too exclusionary?
A muffin recipe for all of the special people on Sunday.
WHAT ABOUT PEOPLE WHO HATE SUNDAYS?
A muffin recipe for regular, non-specified people to eat on days that end in Y.
*Names of food stuffs actually pitched have been changed to protect the innocent and oblivious.
Tags: mother's day